EXPERIENCE

CO-FOUNDER 

MAEVEN BRIDAL
NOV 2017 - JUN 2024 (Sold Business)

• Co-founded, launched, and successfully sold a premium luxury e-commerce business, Maeven Bridal, which provided curated subscription box memberships and products for brides (maevenbox.com). Voted Best Luxury Bridal Box by BRIDES magazine multiple years in a row.

• Owned all aspects of communications strategy and PR agency management, resulting in coverage in New York Times (Sunday print and online), Cosmopolitan, Glamour, The Knot, Wedding Wire, Readers Digest and more. Experienced at in-person pitching and media desksides with top publications.

• Led all marketing initiatives, including digital advertising, integrated marketing, social media strategy, influencer relations, agency management and content development, leading to a 168% growth over one year. Implemented customer acquisition, loyalty and retention strategies.

• Directed comprehensive brand strategy, product curation and monthly content themes, cultivating a customer base of 2,000 monthly box subscriptions within the first two years, in addition to the core DTC e-commerce website business.

• Managed P&L and all aspects of a 90+ product portfolio, from new product development (design, packaging and manufacturing) to product innovation, market research, consumer insights and performance analysis.

• Negotiated key partnerships with trending brands such as Kendra Scott, Azazie, Spongelle, Patchology and Zoya Nails.

• Developed and managed team of 7 internal direct report employees and 4+ external agencies, as well as contractors, photographers and content creators to drive business growth.

MARKETING DIRECTOR 

ARCO/MURRAY DESIGN/BUILD
JAN 2016 - OCT 2017

• Oversaw the corporate marketing, internal and external communications, social media and public relations strategies for a network of 20 U.S. offices. Worked directly with the CEO, President, Senior Leadership, IT and HR to drive key organizational objectives.

• Spearheaded a corporate-wide brand unification project, aligning visual and messaging standards across 20 unique brand entities. This strengthened brand identity and enabled all companies to leverage centralized assets, resulting in cost savings.

• Pioneered an innovative, high-touch recruitment strategy in partnership with HR, launching dynamic, automated, personalized Wix microsites for each applicant in highest priority roles. These microsites featured tailored and personalized messaging, lifestyle insights and career pathways, to capture top talent from competitors and establish the company’s brand as a top employer of choice.

• Championed a centralized and interactive integrated marketing and sales asset hub, enabling users from all companies to quickly create customized marketing assets, sales pitch decks and other materials. This innovation resolved a significant company-wide pain point, reducing proposal processing time from three days to just three hours.

• Managed an in-house creative department to develop new external and internal brand guidelines, sales materials and full website redesign. Guided all marketing and content development.

MANAGER, PUBLIC RELATIONS, MARKETING & MEDIA 

GREAT LAKES DREDGE & DOCK CORPORATION
2011 - JAN 2016

• Led all aspects of the corporation’s marketing and communication plans including advertising, public relations, internal communications, media and special event planning. GLDD is publicly held and the largest dredging company in the United States, with $800+ million in revenue, significant international operations and several subsidiary companies.

• Worked directly with the CEO, Senior Leadership, and cross functionally with HR, Investor Relations, IT and business units across the corporation to develop targeted content and collateral to drive key organizational initiatives.

• Developed and implemented a new internal communications program to better inform, connect and engage employees across the worldwide network of companies.

  • Initiative included complete redesign of the intranet, integrated HTML email campaigns and employee educational and wellness programs. Coordinated town hall meetings and webcasts, video messaging and team-building events to better connect C-level management with employees.

• Built the marketing department from the ground up; managed and developed an in-house creative department to support company growth.

• Managed the integration and onboarding of new company marketing departments during a series of M&A acquisitions. Oversaw and guided subsidiary marketing strategies.

• Led corporate philanthropic efforts, planned employee volunteer events and fundraising efforts.

• Editor-in-Chief for all corporate publications and newsletters, corporate magazine and annual reports.

PUBLIC RELATIONS & MARKETING SPECIALIST 

GREAT LAKES DREDGE & DOCK CORPORATION
2008 - 2011

• Drove media relations strategy and negotiated beneficial media opportunities.

• Coordinated on-site video shoots for television outlets including Discovery Channel, Science Channel and Nightline.

• Identified and leveraged print opportunities such as ENR Magazine and the Daily Herald as a platform to promote the company and showcase management as thought leaders.

• Prior roles: Marketing Associate (2006-2008), Internship (2003-2006)

EDUCATION

University of Iowa   Iowa City, IA
Bachelor of Business Administration |  Marketing 

PROFICIENT IN ADOBE INDESIGN, ILLUSTRATOR & PHOTOSHOP, KLAVIYO, WORDPRESS, ZENDESK, SHAREPOINT, WORD, EXCEL, POWERPOINT, SALESFORCE, SQUARESPACE & SHOPIFY

Dual Citizen U.S./U.K.